Social Motion and Design
FINRA’s Instagram creates content ranging from “man on the street” style interviews with real people, face-to-camera educational videos, quippy animations, memes, and trends. @FINRAoffical makes finance fun and strives to champion their core value of investor protection.
Metrics
Starting in 2024, FINRA’s Instagram has garnered 6k+ followers and growing. Utilizing social strategy and engaging content has led to community growth and visibility, with most posts exceeding 1.2k views. My role, in collaboration with the strategy team and other designers, was the creation of all video reels and some static content, utilizing skills in After Effects, Premiere, and Illustrator.
Animation
Animated videos were created featuring our social mascot, “Finley the Piggy Bank” as the main narrative drive.
Contribution: Illustration, Design, Animation
Face to Camera
This video style consists of utilizing real people speaking directly to the audience or interacting with the community. FINRA’s content ranges from interviews to educational videos that all relate back to investor education that lead to finra.org for articles and investor safety tools.
Contribution: Design, Animation, Video editing, Interviewing
Static imagery and trends
FINRA stays up-to-date on what’s trending on socials and pop culture, while also keeping in line with the priority of investor protection and education. Work on static designs and carousels is divided among designers. Included are sets of static designs that I was fully responsible for designing and illustrating.
Contribution: Design, Illustration
